Spring Break
CNN using hip-hop lingo to attract young viewers
Eileen Sullivan, Daily News (Ball State U.)
University Wire | 10/22/02
Posted online at 8:16 AM EST on 10/22/02
"CNN may get a little extra attention with the draw in from a few more viewers," Bell said. "Let's hope the quality of journalism warrants the attention."
Bell said the idea of journalism is to create a conversation with the reader or viewer, but to also be straight-forward and simple.
While journalism strives to be conversational, language must also be used in the appropriate context, he explained.
"It's hard to say if it would be effective," Pollard said. "Would a younger audience watch a news show if the language was more generational, and more cultural?"
However, Pollard said the decision ultimately lies with CNN's ratings and the effect the use of such words would have on its revenue.
"In the business world, stock price is everything," Pollard said.
Neither Pollard or Bell had any reason to believe slang phrases such as "fly" or "jimmy cap" would be added to the newest edition of the dictionary, since such words are already a part of modern vernacular.
Bell said the idea of journalism is to create a conversation with the reader or viewer, but to also be straight-forward and simple.
While journalism strives to be conversational, language must also be used in the appropriate context, he explained.
"It's hard to say if it would be effective," Pollard said. "Would a younger audience watch a news show if the language was more generational, and more cultural?"
However, Pollard said the decision ultimately lies with CNN's ratings and the effect the use of such words would have on its revenue.
"In the business world, stock price is everything," Pollard said.
Neither Pollard or Bell had any reason to believe slang phrases such as "fly" or "jimmy cap" would be added to the newest edition of the dictionary, since such words are already a part of modern vernacular.
