Spring Break
IBS, IBM begin academic partnership
by Lital Shair
News | 11/13/07
Posted online at 9:16 PM EST on 11/12/07
/ Last updated at 1:12 PM EST on 11/12/07
The Brandeis International Business School will take part in a pilot run for a business- and technology-oriented video game next semester as one facet of its new partnership with the IBM Corporation, which was announced at a daylong event cohosted by IBS and IBM last Tuesday.
IBS will participate in IBM's Academic Initiative program, which is geared toward providing universities with cutting-edge technology to be used toward teaching curricula and research, according to IBM's Web site. IBM is the world's largest computer company and largest information technology employer.
At the event, IBM presented its new video game, Innov8, which is designed to help University students and young professionals develop a combination of business and information technology skills, according to IBM's Web site. The game simulates business projects and allows players to participate in situations mimicking real experiences.
Brandeis is one of 25 universities participating in the game's pilot program, which will be tested in the IBS course "Technology Strategy" next semester, taught by Prof. Preeta Banerjee (IBS).
"The key point of the day and of the relationship with IBM is to help students master skills to succeed in the global marketplace," said Matthew Parillo, senior associate director of communications at IBS.
In the morning session of the event, IBM representatives described the new relationship between IBM and IBS and presented Innov8. The afternoon session was a roundtable discussion titled "Competing in the Global Economy," moderated by Prof. Catherine Mann (ECON).
"This is a new relationship, and we are hoping for it to grow over the years ahead," said David Lapp, marketing manager of the IBM Software Group.
Parillo said IBS is one of the first business schools in the world to pilot Innov8 in the classroom. "A serious game is a training tool," said Parillo, adding that the goal of IBS and its use of Innov8 in the classroom is to "[give] students this combination of business and information technology skills so that they can land these coveted jobs."
IBS will participate in IBM's Academic Initiative program, which is geared toward providing universities with cutting-edge technology to be used toward teaching curricula and research, according to IBM's Web site. IBM is the world's largest computer company and largest information technology employer.
At the event, IBM presented its new video game, Innov8, which is designed to help University students and young professionals develop a combination of business and information technology skills, according to IBM's Web site. The game simulates business projects and allows players to participate in situations mimicking real experiences.
Brandeis is one of 25 universities participating in the game's pilot program, which will be tested in the IBS course "Technology Strategy" next semester, taught by Prof. Preeta Banerjee (IBS).
"The key point of the day and of the relationship with IBM is to help students master skills to succeed in the global marketplace," said Matthew Parillo, senior associate director of communications at IBS.
In the morning session of the event, IBM representatives described the new relationship between IBM and IBS and presented Innov8. The afternoon session was a roundtable discussion titled "Competing in the Global Economy," moderated by Prof. Catherine Mann (ECON).
"This is a new relationship, and we are hoping for it to grow over the years ahead," said David Lapp, marketing manager of the IBM Software Group.
Parillo said IBS is one of the first business schools in the world to pilot Innov8 in the classroom. "A serious game is a training tool," said Parillo, adding that the goal of IBS and its use of Innov8 in the classroom is to "[give] students this combination of business and information technology skills so that they can land these coveted jobs."
Be the first to comment on this story