Spring Break
Brandeis to launch YouTube channel
by Daniel Katz
News | 9/16/08
Posted online at 3:47 AM EST on 9/16/08
The Brandeis Office of Communications tapped into its creative resources this past summer developing a self-promoting Brandeis YouTube channel that will be released publicly within the next few months, Executive Director of Media and Public Affairs Dennis Nealon said.
Nealon described the project as a "tapping of a major media resource in order to tell the true stories of Brandeis University."
Nealon is working on the project with a team of media specialists including Senior Vice President for Communications Lorna Miles, Communications Specialist Marsha MacEachern and University and Media Relations Specialist Max Pearlstein '01.
The project started last spring when Nealon and his team put together their own video news department through a new initiative from the Office of Communications called BrandeisNOW, a series of videos that will be displayed on the YouTube channel.
BrandeisNOW gives outsiders insight into everyday life at Brandeis and features events on campus through videos of performances and speeches, as well as interviews with members of the Brandeis community, Nealon explained. A handful of these videos can currently be seen on Brandeis' main Web site. One video highlights an exhibit on display in the Goldfarb Library that highlights Brandeis' performing arts history. Another BrandeisNOW video interviews students around campus about John McCain's vice presidential choice.
Forbes magazine recently named Brandeis one of the top 15 research universities in the country, and Nealon explained that in order to compete with the larger institutions on the list, the Office of Communications must come up with new and innovative ways to showcase Brandeis to the public and improve the institution's name.
"While we are smaller," Nealon said, "we are also feistier and smarter at tailoring stories for particular markets."
Nealon stressed the importance of Brandeis making a name for itself. "The key is to tell the stories of our own," Nealon said. "We are writers, storytellers, journalists, and thinkers. ... That's what's keeping us ahead of the curve."
Nealon described the project as a "tapping of a major media resource in order to tell the true stories of Brandeis University."
Nealon is working on the project with a team of media specialists including Senior Vice President for Communications Lorna Miles, Communications Specialist Marsha MacEachern and University and Media Relations Specialist Max Pearlstein '01.
The project started last spring when Nealon and his team put together their own video news department through a new initiative from the Office of Communications called BrandeisNOW, a series of videos that will be displayed on the YouTube channel.
BrandeisNOW gives outsiders insight into everyday life at Brandeis and features events on campus through videos of performances and speeches, as well as interviews with members of the Brandeis community, Nealon explained. A handful of these videos can currently be seen on Brandeis' main Web site. One video highlights an exhibit on display in the Goldfarb Library that highlights Brandeis' performing arts history. Another BrandeisNOW video interviews students around campus about John McCain's vice presidential choice.
Forbes magazine recently named Brandeis one of the top 15 research universities in the country, and Nealon explained that in order to compete with the larger institutions on the list, the Office of Communications must come up with new and innovative ways to showcase Brandeis to the public and improve the institution's name.
"While we are smaller," Nealon said, "we are also feistier and smarter at tailoring stories for particular markets."
Nealon stressed the importance of Brandeis making a name for itself. "The key is to tell the stories of our own," Nealon said. "We are writers, storytellers, journalists, and thinkers. ... That's what's keeping us ahead of the curve."
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