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Celeb fashion ventures

by Laura Gamble

Arts | 11/11/08
Posted online at 1:57 AM EST on 11/11/08

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Coco Chanel, Roberto Cavalli, Marc Jacobs … Heidi Montag? The Hills star is one of the latest 'celebrities' to make her triumphant foray into the fashion industry, joining the ranks of co-stars Lauren Conrad and Whitney Port, as well as Sarah Jessica Parker, Kristen Davis, Justin Timberlake, Amanda Bynes, LL Cool J and Chloe Sevigny.

The "celebrity fashion line" is a relatively new phenomenon, and it shows that the fashion industry is less exclusive than everyone might think, as long as you are already some kind of somebody, whether a reality TV star, rapper or actress.

Style icons Sarah Jessica Parker and Kristen Davis have pedigreed fashion credentials from Sex and the City, and their own personal styles have translated into wearable, affordable lines. Parker's line at Steve and Barry's features basic, predominantly cotton wardrobe staples at very reasonable prices. However, fans of the show will not be finding the over-the-top, über-chic pieces that Carrie Bradshaw was known for.

The girls from MTV's The Hills are cut from a different cloth than the Sex and the City icons. Lauren Conrad, a student at the Fashion Institute in Los Angeles, would never have been able to start her boring, overpriced fashion line if it weren't for her participation on the show. Her line is an utterly uninspired take on a handful of unoriginal silhouettes.

Not to be outdone by her mortal enemy Conrad, Montag also slaps the fashion industry in the face with her collection. The most offensive among her collection of gaudy graphic tees and embroidered skinny jeans is the "corset hoodie," which adds a corset-like element to an article of clothing which is supposed to be inherently comfortable.

While Conrad's line is boring, Montag manages to one-up it with tacky T-shirts and poor design. "Heidi Montag's line is not fashion; it is a manifestation of everything wrong in the industry," says Gordon Steiner, an intern at Giorgio Armani.

Fashionistas everywhere will be able to sleep better since parent company Anchor Blue announced that Montag would not be designing another season of clothing.
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