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IBS in talks with former Playboy Enterprises CEO Christie Hefner

by Nashrah Rahman
News Editor

News | 3/10/09
Posted online at 7:15 AM EST on 3/10/09

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The International Business School is in an ongoing discussion with former Chairwoman and Chief Executing Officer of Playboy Enterprises Christie Hefner '74 about how she can become affiliated with the International Business School, according to IBS Senior Associate Director of Communications Matthew Parillo.

Hefner became the chairman and CEO of Playboy Enterprises in 1988 before stepping down this January. In an e-mail to the Justice, Hefner wrote, "Now that I have stepped down as Chairman [and] CEO of Playboy Enterprises, I have the time to become more involved in a variety of activities that I care about."

Hefner wrote that she is interested in collaborating with the IBS for three reasons: "I believe passionately in the idea and the ideal of [IBS] that, as Justice Brandeis put it, 'business can be a force for good.' The fact that [two thirds] of the students are from outside of the U.S. makes the school especially relevant to today's global challenges and of [particular] interest to me. And as Brandeis is my alma mater and [IBS] is a relatively young business school, I feel that I could make a larger contribution here than [at] other business schools."

Hefner wrote, "It is early in the discussions, but I expect that my involvement will certainly include coming out to speak and to interact with the students [at Brandeis]."

Parillo declined to comment on the specific options that the IBS is discussing with Hefner regarding how she can become more involved in the IBS community. He said, however, that the IBS wants to enlist Hefner's help in achieving its mission statement, which, according to the IBS Web site, aims "to advance knowledge on globalization and to train principled leaders for the global economy."

Parillo said that talks with Hefner began last December and that "it was [Hefner's] decision to reopen discussions when she decided to leave [Playboy Enterprises]." In an e-mail to the Justice, Executive Director of Media and Public Affairs Dennis Nealon confirmed that Hefner was only interested in colloborating with the IBS and not the University in general.
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Stevie Star

posted 11/15/09 @ 2:26 PM EST

MANSION REMODELING DESIGNER OFFERS TO BUY PLAYBOY.

To Christie Hefner,
???? "to follow your passions & dreams"???

I don't want you to hate me . (Continued…)

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